Welcome,
I’m Sarah – your brand strategist, identity guide and movement facilitator.
For over 13 years, I’ve helped people and brands define their authentic identity, amplify their voice and express it with clarity and confidence.
I use a unique blend of Brand Theory, Positive Psychology, Pilates and lived experience to help you align and thrive as your strongest self - from the inside out.
My brand ethos is to educate, empower and elevate you towards truest identity, regardless of age or stage.
I'm a fully qualified, experienced and insured mat Pilates instructor and certified in Positive Psychology.
I'm so glad you're here to join me on this journey.
Sarah xo
Why identity matters.
"When we lean into our authentic self, we build resilience and show up in the world with more certainty, clarity and confidence."
For years I’ve been learning about identity – how it shapes the voice we use and the way we show up in the world.
From advertising to sales and then into marketing, my career led me to brand and content strategy, specialising in a blend of UX writing and verbal identity: helping businesses define the language, stories and messages that communicate who they are to their audience.
What I discovered is that consistency, clarity and connection in verbal brand identity drive real results – stronger trust, greater loyalty, faster recognition and ultimately, more sales.
I’ve also come to learn that the frameworks I used to shape brand identity aren’t just for business – they’re deeply relevant to our personal identity too.
The same principles that make a brand powerful – alignment with values, vision, personality, voice and unique strengths – are the same principles that help us thrive as individuals. And when we lean into our authentic self, we build resilience and show up in the world with more certainty, clarity and confidence.
Today I use my professional and personal experience, along with Positive Psychology, AI and mindful movement, to help people and brands connect with who they are at the core – and express that clearly and confidently in the world.
